Project: Logo / Brand Update Size/Scope: Company renamed; identity and brand overhaul Work: Redesign of logo and brand, redesign of identity package Info: Client company was previously named Citizens Trust Mortgage Corp. Based on an expansion into insurance, etc., company was renamed. Client: Value Shield Financial Services

Project: Logo/Brand Size/Scope: Identity for new client division Work: Design of logo and brand Info: Client provided division name. Division is a sub-brand of Value Shield Financial Services. At left are (from top) the final logo and two versions of an alternate concept. The inspiration for the latter, in case the Mobius Strip looks familiar, was an M. C. Escher work. Client: Value Shield Financial Services

Project: Logo/Brand Size/Scope: Identity for new quality assurance consulting company Work: Design of logo and brand Info: Client provided company name and overview of their business model. Client: Qualvansys Corp.

Project: Logo/Brand Size/Scope: Identity for new quality assurance consulting company Work: Design of logo and brand Info: Client provided company name and overview of their business, which is consulting and expert testimony for medical (surgery related) legal cases. The aim for the icons above the name was to incorporate an indication of the D and A letter forms as well as the approximate shape of a scalpel blades. Client: Donnelly & Associates

Project: Logo/Brand Size/Scope: Identity for new business association Work: Design of logo and brand Info: Client provided association name and overview. Client: Daytona Beach Area Attractions Association (DBAAA)

Project: Logo/Brand Size/Scope: Identity for engineering firm Work: Design of logo and brand Info: Client provided name and corporate overview. Client: Om Engineering Services, Inc.

Project: Logo/Brand Size/Scope: Identity for business law firm Work: Design of logo and brand Info: Client provided name and overview of goals. Development time incorporated significant on site collaborative work with one of the firm partners on the firm's brand and identity. Client: Litchford & Christopher, PA

Project: Logo/Brand Size/Scope: Identity for HVAC contractor Work: Design of logo and brand Info: Client provided name and corporate overview. On a lighter note, a quick and dirty logo was also designed for the owner's boat, Jolly Rogers, utilizing the namesake iconic skull and crossed bones. Client: Bruce Rogers Air Conditioning & Heating, Inc.

Project: Logo/Brand Size/Scope: Identity for professional women's association Work: Design of logo and brand Info: Client provided name and association overview. Client: Lake Mary/Heathrow Chamber of Commerce (now the Seminole County Regional Chamber)

Project: Logos/Brand Size/Scope: Identity for lighthouse attraction and museum Work: Design of logos and brand Info: Client provided rough goals. The lighthouse tower top and the lens were sketched up and redrawn by hand from client supplied photos, and subsequently redrawn and polished in Illustrator. Live Trace is fine for some needs, but these were the result of quality pen tool time. The medallion (button, actually) appearance of the first piece is based on the embossed buttons and related detailing in historic lighthouse keeper uniforms. Client: Ponce de Leon Inlet Lighthouse Preservation Association

Project: Logo/Brand Size/Scope: Identity for software developer Work: Design of logo and brand Info: Client provided name and corporate overview. Client: Digital Dimension, Inc.

Project: Logo/Brand Size/Scope: Identity for chamber of commerce Work: Design of logo and brand Info: Client provided name, which was the result of a merger of two chambers. Work was performed in partial collaboration with the chamber executive director. This logo was designed circa 2001—the C profile is still in use today, as visible at seminolebusiness.org. Client: Seminole County Lake Mary Regional Chamber of Commerce

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Copyright 2008 Thomas Haas. All rights reserved.