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HaasHaus
Thomas Haas
Phone: 407.718.2323  Email: thomas@haasha.us
Information
Who (About)
Where (Contact)
Work
Logos and Corporate Image
Printed Materials (Print Media)
Web Design and Development
Large Scale and Other Work
Logos / Corporate Image

Value Shield Identity
Project: Logo / Brand Update
Size/Scope: Company renamed; identity and brand overhaul
Work: Redesign of logo and brand, redesign of identity package
Info: Client company was previously named Citizens Trust Mortgage Corp. Based on an expansion into insurance, etc., company was renamed.
Client: Value Shield Financial Services

Project: Logo/Brand
Size/Scope: Identity for new client division
Work: Design of logo and brand
Info: Client provided division name. Division is a sub-brand of Value Shield Financial Services. At left are (from top) the final logo and two versions of an alternate concept. The inspiration for the latter, in case the Mobius Strip looks familiar, was an M. C. Escher work.
Client: Value Shield Financial Services
Project: Logo/Brand
Size/Scope: Identity for new quality assurance consulting company
Work: Design of logo and brand
Info: Client provided company name and overview of their business model.
Client: Qualvansys Corp.
Project: Logo/Brand
Size/Scope: Identity for new quality assurance consulting company
Work: Design of logo and brand
Info: Client provided company name and overview of their business, which is consulting and expert testimony for medical (surgery related) legal cases. The aim for the icons above the name was to incorporate an indication of the D and A letter forms as well as the approximate shape of a scalpel blades.
Client: Donnelly & Associates
Project: Logo/Brand
Size/Scope: Identity for new business association
Work: Design of logo and brand
Info: Client provided association name and overview.
Client: Daytona Beach Area Attractions Association (DBAAA)
Project: Logo/Brand
Size/Scope: Identity for engineering firm
Work: Design of logo and brand
Info: Client provided name and corporate overview.
Client: Om Engineering Services, Inc.
Project: Logo/Brand
Size/Scope: Identity for business law firm
Work: Design of logo and brand
Info: Client provided name and overview of goals. Development time incorporated significant on site collaborative work with one of the firm partners on the firm's brand and identity.
Client: Litchford & Christopher, PA
Project: Logo/Brand
Size/Scope: Identity for HVAC contractor
Work: Design of logo and brand
Info: Client provided name and corporate overview. On a lighter note, a quick and dirty logo was also designed for the owner's boat, Jolly Rogers, utilizing the namesake iconic skull and crossed bones.
Client: Bruce Rogers Air Conditioning & Heating, Inc.
Project: Logo/Brand
Size/Scope: Identity for professional women's association
Work: Design of logo and brand
Info: Client provided name and association overview.
Client: Lake Mary/Heathrow Chamber of Commerce
(now the Seminole County Regional Chamber)




Project: Logos/Brand
Size/Scope: Identity for lighthouse attraction and museum
Work: Design of logos and brand
Info: Client provided rough goals. The lighthouse tower top and the lens were sketched up and redrawn by hand from client supplied photos, and subsequently redrawn and polished in Illustrator. Live Trace is fine for some needs, but these were the result of quality pen tool time. The medallion (button, actually) appearance of the first piece is based on the embossed buttons and related detailing in historic lighthouse keeper uniforms.
Client: Ponce de Leon Inlet Lighthouse Preservation Association
Project: Logo/Brand
Size/Scope: Identity for software developer
Work: Design of logo and brand
Info: Client provided name and corporate overview.
Client: Digital Dimension, Inc.


Project: Logo/Brand
Size/Scope: Identity for chamber of commerce
Work: Design of logo and brand
Info: Client provided name, which was the result of a merger of two chambers. Work was performed in partial collaboration with the chamber executive director. This logo was designed circa 2001—the C profile is still in use today, as visible at seminolebusiness.org.
Client: Seminole County Lake Mary Regional Chamber of Commerce

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Copyright 2008 Thomas Haas. All rights reserved.